Barbie was born in 1959, when her mass-production officially began.
Her birthday is on the 9th of march, as she was introduced to the
buyers on the 1959 Toy Fair on that day.
But of course, she
didn't just come out of the blue. This is her story:
1945-
Mattel was founded by Harold Mattson (Matt) and Ruth and Elliot (El)
Handler. They started with producing gift items and via costume
jewelry they ended up at gift items and dollhouse furniture. The toy
company was born, producing mainly toy guns and musical toys.
Ruth saw her daughter
playing with paper fashion dolls and came up with the idea to
produce a 3D version of this wonderful toy.
1956- Switzerland-
Ruth finds Lilli in Lucerne. Lilli was created by the German Greiner
& Hausser company after a comic strip from Reinhard Beuthin in the
German newspaper 'Bild Zeitung'. This cartoon featured a blonde
bombshell who was always after wealthy men. She was offered in an 11
1/2" and a 7" size.
After Mattel bought
the rights to produce such a fashiondoll in the U.S., they went into
business with the Kokusai Boeki company with as subcontracter Pony
ltd. in Japan.
Now it was time to
dress the famous fashion model and give her a decent wardrobe,
Charlotte Johnson was the first ever designer for Barbie doll.
Ruth and Elliot
Handler had a daughter named Barbara (Barbie, Babs were her
nicknames) and a son named Kenneth (Ken). Barbie was named after
Barbara, because she was the inspiration for creating the doll. Ken
was of course named after Kenneth. |